Steve Jobs wanted people to fall in love with the iPhone. So much so, that they’d never leave the house without it. An illuminating lecture by former iPhone product marketing engineer in California has provided some insights on what Jobs wanted when the iPhone was launched (via AppleInsider). He apparently envisioned a device that people would fall in love with, and used this ideal to motivate the team that worked on the first iPhone.
Perhaps a prudent question to ask is whether the iPhone is now at the point that was initially envisioned by Jobs i.e. is it finally where he wanted it to be or is there more to come? There are obviously limitations with every smartphone device, such as battery life, processing power, storage, design, weight and functionality. But as the iPhone continues to evolve, are we going to see more of Jobs vision coming through in amazing new ways or
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With the launch of the new MacBook Air, Apple firmly reiterated it’s position on optical and magnetic media – it is becoming obsolete and will not form any part of the future of consumer data storage. Yesterday was just another step on the Apple path in which the company defines how technology will evolve and, with exponential consequences, change the world.