Tag Archives: Apple

An Enthusiastic Over-Interpretation Of Tim Cook-isms

Posted on December 6, 2012 by AppleBitch



A long and deeply engaging interview with Apple CEO Tim Cook has just been published by Bloomberg Businessweek and it gives some pretty amazing insights into the man at the helm of Apple. Cook also reveals a few nuggets of information that could be wildly misinterpreted or overanalyzed, and who are we if we didn’t take some of the more obscure quotes and put forth some suggestion on what Mr Cook actually meant.

On iOS & OSX merging: “We don’t subscribe to the vision that the OS for iPhones and iPads should be the same as Mac…Customers want iOS and Mac OS X to work together seamlessly, not to be the same”
The mobile and desktop operating systems produced by Apple will never merge, no matter how many people want them to.
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Happy Black Friday: Apple Product Sales Are In Full Flow

Posted on November 23, 2012 by AppleBitch



The traditional Black Friday sales of Apple products are now in full swing at a number of third party retailers, and notably, Apple has started its own Black Friday deals in both US and International Apple Stores. The company is offering some significant discounts on its products including the Macbook Air, the MacBook Pro and the MacBook Pro with Retina Display all coming in at $101 knocked off the retail price. Other products to receive a discount include the fourth gen Retina Display iPad with a $41 discount, the iPad 2 with $31 discount and the iPod touch with $31 off.

That said, it’s recommended that you shop around as MacMall is offering slightly greater discounts with their own 60 hour Black Friday sale which sees the Retina Display MacBook Pro as being discounted by $151, the fourth generation iPad with a $45 discount and similar discounts to Apple on the MacBook Air and MacBook Pro. The Mac mini is also discounted by $25.
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Happy Thanksgiving: Top Five Apple Rumors To Prepare For In 2013

Posted on November 22, 2012 by AppleBitch



To all readers of AppleBitch.com, we hope you have a fantastic Thanksgiving.  We are really thankful for your readership over the past year, so we’ve put our heads together to predict what next year is going to look like to keep you coming back for more.

We would like to present the top five rumors you’re gonna hear about in 2013:

5. The iPad Mini Gets Retina Display
Only three months after the launch of the iPad mini, Apple releases a brand new iPad mini with Retina Display and a processor that’s four times as fast as the previous version. Sadly the battery life has to suffer a little, but there’s a lot you can accomplish in 37 minutes.

4. The iPhone 5S Is Released
The iPhone that is the biggest thing to happen to iPhone since iPhone gets unleashed upon the public. It has a slightly faster processor, Siri 2 and somehow manages to change everything. Again.

Digitimes reports supplies will be constrained.
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“Do You Dare To Swear?”

Posted on November 21, 2012 by AppleBitch



An awesome tip has emerged today regarding the fastest possible way that you can get yourself put through to an actual person when making a telephone call to Apple’s support service. According to a new report from TNW, if you drop the F-bomb when speaking to an Apple automated line (or indeed many other companies), you are immediately connect to a real person. The automated service apparently listens for ‘signs of distress’ and redirects a call if specific phrases or patterns are detected.

This isn’t just limited to Apple but was discovered when a Reddit user swore at the automated system used by Apple support and was immediately connected to a support technician. It might not work all the time however, particularly since the report suggests that the person may very well reroute you back in to the call queue.
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The Apple Store Goes All Festive

Posted on November 13, 2012 by Lily


Apple has today updated the online Apple Store with a rather festive theme, launching their holiday gift guide. The company is labeling the iPad mini as ‘The Year’s Biggest Gift. Only Smaller’. They have also highlighted the iPod touch and the MacBook Air as excellent gifts, as well as providing a gift guide, noting that everything that is contained within the gift guide will be shipped free of charge.
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Opinion: Massive Changes In Apple Execs Will Translate To Big Changes In Software

Posted on October 30, 2012 by AppleBitch



In a significant restructuring of top-tier management, Apple yesterday announced that Senior Vice President of iOS Software, Scott Forstall, and Senior Vice President of Retail, John Browett would be leaving the company. Forstall originally started with Apple directly when it purchased NeXT in 1997, and Browett was there for a less-than-glamorous tender of less than six months.  The implications of these guys leaving are, particularly in Forstall’s case, obviously huge.

The biggest impacts will come as new division heads move into place. Eddy Cue is now in charge of Siri and Maps, two areas of iOS which are essentially in beta at the moment, and will require a significant amount of work in order to bring them up to the standards that are normally associated with Apple products. In addition, Craig Federighi is now head of iOS development and will likely seek to put his own stamp on the flagship mobile software. Bob Mansfield, who earlier in the year was looking to retire, is staying with the company for another two years to lead the Technologies group, responsible for all wireless teams in Apple.
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There’s An Apple Event Today And You Can Watch It On TV (Updated)

Posted on October 23, 2012 by Lily



Apple has made a very small update to the individual applications available on the Apple TV, and has added a new section called ‘Apple Events’. The icon shows a logo that is similar to the invitation sent for the Apple media event scheduled to take place today at 1pm EST and accessing it reveals that Apple will be streaming the event live to everyone who decides to tune in (via MacRumors). This is in contrast to some prior Apple media events which have banned filming and have not been streamed live online.
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Apple Issues Invitations For iPad Mini Launch Event On October 23, 2012

Posted on October 16, 2012 by AppleBitch


Apple has today released invitations to to attend a media event on Tuesday, October 23 to be held in the California Theater, in San Jose, California. The invitations (via The Loop) show the Apple logo with a multicolored background and carry the text “We’ve got a little more to show you”.  The event will take place at 10am PST, 1pm EST.

At the event, Apple is expected to launch the highly anticipated iPad mini, with a 7.85 inch screen, together with an updated Mac mini, as well as a 13 inch Retina Display MacBook Pro, a popular request since the launch of the 15 inch Retina MacBook Pro. Some rumors have also circulated suggesting that a new iMac will also be launched next week.
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Rumor: iPad Mini Event To Be Held On Tuesday, October 23

Posted on October 12, 2012 by AppleBitch



The media launch event for the highly anticipated iPad mini will apparently be taking place on Tuesday, October 23 2012 and will likely be held on Apple’s campus in an auditorium (via AllThingsD). Previous rumors stemming from major Apple investors had suggested that company would be invitations for a media event due to be held on October 17. It was expected that the invitations would be issued on October 10, but when that date came and went without the appearance of invitations, all eyes turned to the following week. While Apple tends to hold media events on Wednesdays, this event is reportedly taking place on a Tuesday.

No word has yet emerged on when pre-orders for the device would start to take place or indeed when it would be eventually released to the public. The location of the event is still a mystery but it’s worth noting that the Yerba Buena Center for the Arts, a popular Apple media event location, also has a free schedule on that day. Given the source of the information, however, this is the most reliable report thus far regarding the date of the event.
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Rumor: Invitations For iPad Mini Launch Event To Be Issued October 10

Posted on October 1, 2012 by AppleBitch



A new rumor is today suggesting that Apple would be sending out media invitations to the launch of the highly anticipated (and as yet unseen) iPad mini on October 10. The rumor stems from the oft-critical-of-rumors Philip Elmer-DeWitt who writes for Apple 2.0, and is saying that a source who is a major Apple investor has heard about the issue of the invitations taking place next month.

Should this rumor turn out to be true, then it could be expected that Apple would unveil the iPad mini in the middle of the following week, which would place the announcement date for the new device at Wednesday October 17. The iPad mini itself will then likely being pre-orders around a week later, in a similar fashion to the iPhone 5.
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