A new strategy from Amazon lets users try out Android apps from the Amazon app store from within an app, giving users an easy way of finding out whether they want to purchase the full version of the app or not. Given that the iOS App Store has historically not been supportive of this approach, is it time for Apple to take a fresh look at their policies. The iOS App Store now has in excess of three quarters of a million apps available on it, which therefore makes it a pretty difficult task to make a decision to purchase one app over other apps that offer similar functionality.
According to the App Store Review Guidelines, Section 2.9 states that ‘apps that are beta, demo, trial or test versions will be rejected’. This means that it is difficult for developers to offer test versions of their apps for users to try out before they purchase. We’ve said ‘difficult’ and not ‘impossible’ because many can developers circumvent this rule by offering ad-supported free versions of their apps that allow users to test drive the app before purchasing the full version. However, isn’t it time for the App Store to start allowing apps that are full-version, full-featured applications, but are time-limited, to allow users to get a better idea what they will be purchasing?
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