
There is an app that comes along once in a while that, for whatever reason, generates an enormous amount of interest prior to launch, either through clever marketing, or simply because it looks incredible in pre-release screenshots and videos. Mailbox, a brand new app for dealing with e-mail, was launched on the iOS App Store yesterday to just such acclaim, and a significant amount of column inches, and indeed Twitter inches, have already been devoted to the app.
The app, developed by Orchestra, utilizes a queuing system in an effort to avoid problems that can occur with a massively popular roll-out of a new online platform. This system is controlled by advance reservations, which have been available since December, and has proved to be massively popular with hundreds of thousands of potential users registering to use the app. Mailbox is gradually working it’s way through the list, slowly opening up more and more spots to users who pre-registered. The biggest question is surely, does the app live up to the pre-release hype?
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