With the relatively recent announcement in January that Apple shipped only 6 million iPods in the October-December timeframe of 2013, many reports started to suggest that the end was nigh for Apple’s iconic product. However, the company is clearly still planning to launch brand new models of the iPod in the future as the company continues to recruit for New Product Introduction Operations Program Managers (NPI OPM) for the iPod line-up.
According to the advertisements which have been posted three times over the past two months, the most recent appearing yesterday, the NPI is ‘pivotal to the fast-paced development and launch of Apple’s products’, ensuring that new product launches are made on time and with maximum availability. Given that Apple is specifically recruiting for Managers to deal specifically with new products in the iPod line, it’s therefore likely that new models are in the pipeline.
Apple also recently made a hiring push to pull in more engineers and supply chain managers for assembly lines in Asian production plants. While this will likely be predominantly for the iPad and iPhone, the iPod is probably not out of the game just yet.