A new report today is suggesting that Apple is losing business on iAds because of its refusal to share customer data. According to a new report from Advertising Age citing media buyers, Apple is ‘slow, cocky and downright stingy‘ because it isn’t willing ‘to cough up enough of the consumer data that attracts advertisers to them in the first place‘. Essentially, Apple is refusing to use the extensive and private customer data that it holds for targeted ads from advertisers.
Surely this is a good thing? Apple allows users to control their own iAd preferences so that advertising is on their terms, without their private information given up by Apple to third party firms. Media buyers are obviously critical because iAds aren’t working as well for them. That said, they are surely working better for the user.