Paper Unleashed: Facebook Reimagines Facebook

Facebook Paper
Facebook has today released it’s brand new app, Paper, on to the iOS App Store. The app, designed to reimagine the way that users interact with Facebook and generate content for their friends, is Facebook’s first major deviation away from the timeline-based format that has historically been used up until now.  The app allows users to choose from a range of sections about various themes and interests, with customized content options and photos, videos and articles displayed in a magazine-like format.  The app includes curated content from major news sources like Time, The New York Times, and National Geographic and allows easy sharing with Facebook friends.

With 556 million individual mobile users of Facebook, it will be interesting to see how the app is received by a user group that is simply used to swiping their screen upwards to see the next story.  The app itself will apparently be ad-free, at least at first, but this may change in the future.  Certainly the initial reaction to the app when it was announced last week was largely positive.

The Paper app is available now on the iOS App Store free of charge for iPhone users. There is no word on when a dedicated iPad app will be released although the current app is compatible with iPad.

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