Fitbit, the makers of the popular Flex wristband, have today unleashed their latest personal activity tracking creation, in the form of the Fitbit Force. The Force is a wristband monitoring device that contains a significant number of features and functionality, and is compatible with Bluetooth 4.0 devices (via AllThingsD). The Force contains all of the features that are found in the Flex wristband, such as the ability to track your own personal activity and sleep patterns, wireless syncing and the ability to see real time reports on mobile devices. In addition, the Force adds an altimeter to assess climbing and descent, and offers, in an interesting and rather simple inclusion, a watch display.
The new device utilizes an OLED display and will give users who have an iPhone running iOS 7 the ability to receive notifications on the display. These can include notifications about incoming phone calls, as well as a vibrate alert. Standard metrics measured by the Force include calories burned, distance traveled, steps taken, steps climbed and active minutes, but the company says that notifications could be expanded further in the future to include e-mail and text messages.
The new Fitbit Force can be ordered directly from Fitbit for $129.95 and will begin shipping in 3-4 weeks. Other retailers such as Amazon, Best Buy and Targer are also expected to begin selling it at around the same time.