Apple Buys A New Company; Locationary

Apple Maps

Apple has apparently acquired a new startup company, Locationary, according to AllThingsD. The site reports that the company has targeted Canadian company Locationary as it seeks to improve location data for local businesses. The Canadian company also uses crowdsourced information to build comprehensive mapping listings and up to date information on local businesses. There are no details of what value was attached to the company but the report suggests that Apple has acquired both the Locationary team, and the technology underlying the data sourcing.

Apple is obviously seeking to use Locationary to improve its mapping services which were the subject of some criticism last year when Apple switched from using Google Maps to its own mapping services. While several improvements have been revealed over the past few months, Apple is clearly looking to make it much, much better.

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