Rumor: A Retina Display For iPad Mini Would Cost $12 More


iPad mini black white
A new report is suggesting that increasing the quality of the screen on a Retina Display iPad mini would likely increase the cost of the device by up to $12. The report comes from Digitimes who say that Apple ‘may’ introduce a new version of the iPad mini and that it could carry a Retina Display-ready 2048 x 1536 pixel screen. This would translate to $12 being added to the cost of the device and carrying the component bill over the $200 per unit mark, assuming prices for other components remained the same.

The report further suggests that with the extra costs associated with putting a Retina Display into the iPad mini, including increased backlighting and LEDs, the total cost of the Retina Display iPad mini could increase by around 30%. Interestingly, the mention of LEDs in this report is strange in the context of recent statements by Tim Cook, CEO of Apple who suggested that OLED displays were inferior in color saturation compared to the Retina Displays.

Given that the prices of other materials used in the iPad mini will have likely increased or decreased in the interim period between device launches, it is unclear how a Retina Display would affect cost of the device. Indeed, Apple launched a Retina Display third generation iPad at exactly the same price as the previous generation, so predicting the price of a Retina Display iPad mini would be exceedingly difficult.

Clearly Displayed…

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  • RBR

    “Eat the difference”…I think not. Apple, no doubt factored in the price of the Retina display in the initial pricing determination. That way, they not only make an extra profit until the Retina display is available, but benefit from component cost reductions, which inevitably occur, by the time that happens. (You will recall that there was a lot of discussion that the iPad mini was priced high even by Apple standards.

    Apple also benefits from presenting the new display as a “value added” feature when introduced at the same price. To top it all off, there will be a large number of people who “have to” purchase the new unit when it is released even though the unit they have is still serviceable.

    The major factor in the delay of the introduction of the Retina display in in iPad mini was, no doubt, production capacity (and yield) constraints.

  • lucascott

    If that report is true then Apple would likely just eat the difference. But that isn’t like the only factor in why no retina in the mini so it could be another version or two before all the ‘costs’ are worked out