A new media report has appeared on Bloomberg today which offers a conversation with Gene Munster, analyst with Piper Jaffray, and longtime proponent of an Apple television set (spotted by 9to5Mac). The analyst apparently has some inside information from Asian supply sources and says that Apple will be looking to release a new television set in 2013. The analyst said “we think it’s an actual television…the basic thing that it fixes is the remote control problem…you can’t go to a friends house and work the TV”.
The analyst also suggests that content on demand is the second major issue which the Apple television to address. Once again it’s unclear how, in relation to the second issue, how an Apple television would offer any additional on-demand functionality over what the current Apple TV could potentially provide. Arguably, the same could be said about the remote control.
The problem with television isn’t the remote. It’s the advertising, and it’s the irrelevance.