An Enthusiastic Over-Interpretation Of Tim Cook-isms

A long and deeply engaging interview with Apple CEO Tim Cook has just been published by Bloomberg Businessweek and it gives some pretty amazing insights into the man at the helm of Apple. Cook also reveals a few nuggets of information that could be wildly misinterpreted or overanalyzed, and who are we if we didn’t take some of the more obscure quotes and put forth some suggestion on what Mr Cook actually meant.

On iOS & OSX merging: “We don’t subscribe to the vision that the OS for iPhones and iPads should be the same as Mac…Customers want iOS and Mac OS X to work together seamlessly, not to be the same
The mobile and desktop operating systems produced by Apple will never merge, no matter how many people want them to.

On development; “We need to be supersecretive in one part about our products and our road maps
Apple will be doubling down on secrecy. Again.

On future Apple products; “That’s a part of our base principle, that we will only do a few things. And we’ll only do things where we can make a significant contribution
Apple will never make a car.

On Apple Maps; “We wanted to provide the customer turn-by-turn directions. We wanted to provide the customer voice integration. We wanted to provide the customer flyover…And the truth is it didn’t live up to our expectations. We screwed up
Move on people. We’re fixing it.

On changes; “There are lots of little things that change, and there will be lots of little things that change over the next year and the years thereafter
The next iPhone Apple release will be the iPhone 5S, not the iPhone 6.

Check out the interview now.  These overinterpretations aside, it’s tremendous reading.


Image credit: igrec

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