An Apple Television Is Not Coming Soon

Over the past day or so there have been some rumors swirling regarding a brand new device that Apple is apparently considering launch. The rumors have suggested that the company is in the process of testing a television set with cable operators, and that the launch of the Apple TV was actually imminent. That report came from Jeffries & Co. analyst James Kisner and was followed up by AllThingsD who are today saying that while Apple has ‘indeed had talks with a few large cable operators about some new TV product’ it’s going to be some time before anything launches.

This second opinion seems a little more realistic as, being honest, the initial report only simply seemed to suggest that a major cable TV operator was attempting to estimate how much bandwidth would be required for a new Apple device. It certainly doesn’t mean that a launch of such a device is imminent and to jump to such a conclusion is a little quick.

It seems to be a fairly consistent pattern that has repeated itself over the past few years i.e. an analyst predicting an imminent Apple TV launch, a prediction that is repeated ad nauseum. The funny thing is, leading to perhaps the question of greatest interest, that analysts seem to have a real hard on for the long rumored Apple TV. Given that we already have the Apple TV set top box… what’s the weird analyst obsession with the ‘imminent television launch’?


Imminently Imminent…

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