Apple has made a very small update to the individual applications available on the Apple TV, and has added a new section called ‘Apple Events’. The icon shows a logo that is similar to the invitation sent for the Apple media event scheduled to take place today at 1pm EST and accessing it reveals that Apple will be streaming the event live to everyone who decides to tune in (via MacRumors). This is in contrast to some prior Apple media events which have banned filming and have not been streamed live online.
There’s no word on whether the company will be providing a direct web stream of the event which can be accessed in web browsers, but we will update if and when one becomes active.
Direct link for live stream: