Apple retail stores have reportedly begun offering significant discounts on existing models of the iPhone, as the rumored launch day of the iPhone 5 gets closer. According to MacRumors, Apple retail stores have been given permission to price match third party sellers of the iPhone who have begun offering cheaper models, presumably because of all the talk about the next generation iPhone. According to sources, the iPhone 4 and the iPhone 4S are being discounted by up to$49.01 to bring pricing down and compete with third party sellers.
The discounts mean that, when a consumer is purchasing an iPhone from the Apple retail store, they will be able to get the iPhone 4 for $49.99 with contract, as well as the iPhone 4S for $149.99 for the 16GB model, $249.99 for the 32GB model and $349.99 for the 64GB model.
The report notes that consumers who want Apple to price match the lower prices and offer the discount must first provide evidence of where they wish Apple to price match. As this is pretty unusual behavior for Apple, it’s not clear how long the price matching will continue or even if it will go any lower than the discount quoted above. The offer is apparently only available through retail stores and does not apply to purchases made online.
The discounts are likely to be as a result of the highly anticipated announcement of the iPhone 5, rumored to take place at an Apple media event on September 12.