Apple has today announced that, following the launch of OS X 10.8 Mountain Lion operating system for Mac on July 25, the new software has been downloaded in excess of three million times from the Mac App Store in just over four days of release. According to the Apple press release, the launch of Mountain Lion has been ‘the most successful OS X release in Apple’s history’ which is likely due to no small part to the $19.99 pricing of the new OS as well as the ease of availability through instant download on the Mac App Store.
Philip Schiller, Apple Senior Vice President of Wordwide Marketing, made the announcement on Apple’s PR website today and you can read the full press release here. As noted on the release, there are still some features of Mountain Lion that have yet to be released, such as Facebook integration which will be available in an upcoming software update to Mountain Lion.
Apple made a similarly successful statement regarding the launch of OS X 10.7 Lion last year when it announced that the new OS had sold over one million copies in the 24 hours since release. Lion then took 3 months to reach sales of six million copies, so Mountain Lion may even beat this figure.