The new iPad has officially launched in China, but not to screaming crowds. Instead, the launch took on a restrained theme as small numbers of people queued up to get the new Apple device (via TNW). The company utilized a new pre-sale reservation system where potential buyers had to register to purchase the device beforehand, removing the potential for large queues and scalpers.
The launch of the device is in sharp contrast to the unruly crowds that were seen with the launch of the iPhone 4S, where stores were hit with eggs and some had to close due to problems with crowd control
The new iPad has launched slightly later in China due to the iPad trademarking issue which had taken place, where Apple paid $60 million to Proview for the iPad trademark. Following the conclusion of the case, Apple was free to sell the iPad in China and the launch marks the end of saga.