Apple has e-mailed a select number of App Store users to survey them about their habits for usage of the App Store. The survey email, sent from firstname.lastname@example.org and conducted by Canadian market survey firm Adantis, looks to garner a little more information from users about what devices they use to download apps from the App Store. The questions look to establish what devices are predominantly used for app purchases, what OS is being run on those devices.
The survey also seeks to establish how many apps are contained on a device and how quickly the very first app was downloaded after the device was purchased i.e. the day of purchase being the first selection. There are also questions related to in-app purchases, awareness of whether an in-app purchase was taking place, and the organisation of apps on a device.
The survey is a proactive version of Apple’s ‘Customer Pulse’ program which was launched last year and attempted to get some information on Apple product usage by asking people to complete two surveys a month. Currently, the AppleCustomerPulse.com domain is inactive so Apple appears to have abandoned that part of the program.