Apple has begun offering a free DVD of their Snow Leopard operating system to select users to encourage iCloud adoption (spotted by Macgasm). The company has recently contacted some users of MobileMe to offer them a free DVD version of Mac OS X 10.6 Snow Leopard in the event that they are still using older versions of the Mac operating system that aren’t compatible with iCloud. The offer also encourages users who take advantage of the Snow Leopard offer to upgrade to the latest version of OS X, 10.7 Lion for $29.99.
The installation of Snow Leopard on a Mac means that a user has access to the Mac App Store which is the sole method that Apple has been using to distribute the Lion operating system. With the free offer of Snow Leopard, MobileMe users who take advantage of the offer are saving $29 on the purchase of Snow Leopard but still have to pay $29.99 for Lion to take full advantage of all the features in iCloud.
MobileMe is set to be discontinued on June 30, 2012 and the launch of iCloud is seen as the replacement service for all MobileMe customers. Up until now, Apple has still supported users who MobileMe who paid for the service without accepting any new users, but with the discontinuation date approaching, the company is obviously keen to get users switched over to the new iCloud service.
The offer is apparently good through June 15th, 2012, approximately two weeks prior to the shutdown of MobileMe.