New reports are suggesting that trading standards organizations centered in Europe are looking into whether Apple should actually be marketing the new iPad as a 4G device. The reaction follows Australian sales regulators who suggesting that Apple was misleading the public by advertising the iPad as 4G compatible in Australia, despite the device being incompatible with the LTE networks in that country. Apple has offered refunds to disgruntled customers who may be unhappy with their purchase but it’s more than likely that few people will be taking Apple up on the offer.
Unfortunately, Swedish and UK authorities are now looking into the matter, as to whether the iPad, advertised as 4G in both of those countries, should be advertised as such when there are no networks that would support 4G on the device in those countries. This therefore raises some questions about whether it should be even called a 4G device in those countries.
But here’s the rub. If you compare the Apple USA iPad webpage, and the Apple UK iPad webpage, there is a very clear distinction in the text, with Apple noting that iPad in the UK supports “Ultra Fast Wireless…the new iPad lets you connect to fast data networks around the world“. In the USA, it is described as “Ultrafast 4G LTE…the new iPad lets you connect to fast data networks around the world — up to 4G LTE“.
Seems to cover the bases.