Apple has issued a press release announcing the winner of the competition for the 25 billionth app to be downloaded from the App Store. The winner was Chunli Fu of Qingdao in China, who, by the action of downloading ‘Where’s My Water? Free’ managed to secure a $10,000 iTunes gift card.
The press release also reiterated the staggering numbers of iOS devices that are in use worldwide (315 million iPhone, iPad and iPod touch units are in use, in case you were wondering). In addition, the press release noted that there were more than 550,000 apps available for iOS users and that 170,000 were dedicated iPad apps.
Eddy Cue, Apple’s Senior Vice President of Internet Software and Services commented in the press release “When we launched the App Store less than four years ago, we never imagined that mobile apps would become the phenomenon they have, or that developers would create such an incredible selection of apps for iOS users“.
This is perhaps an interesting statement to reflect on, as it seems difficult to remember a time when apps weren’t commonplace. Did Apple really not have an inkling that they would become this popular when they launched the iPhone four years ago…who really knows?
So, when will Apple next run a similar competition to celebrate the downloading of a significant number of apps? Perhaps 50 billion apps would be the milestone for the company? If so, assuming the download rate for apps stays constant, would be the middle of 2013.