You have some cash burning a hole in your pocket. Your Visa card is ready to take a hammering. You have been wanting to buy that 27 inch iMac for a couple of months now and you’ve finally convinced yourself that now is the time to drop the cash. You know you are going to really enjoy this experience. You step out of your car, a tingly feeling in your chest as you know your Mac purchase is only minutes away. You pass through those sliding doors and breathe in the sweet air. You’ve arrived…in Target.
I don’t know about you but I love making a large Apple purchase. Hell, I love making any Apple purchase. It feels like Christmas. I frequently do my Mac orders online now as there is normally an upgrade involved at some point in the process, but I still visit an Apple Store whenever I can. The news that Target will be opening dedicated mini Apple display stores within some of their retail stores is an interesting move. Is it driven by Target or is it driven by Apple? Do they really need more retail stores?
There’s one thing, however. Apple Stores can be a great part of the experience of getting a Mac. For me, Target Stores don’t hold to the same experience.