Amazon has, in a rather clever move, unveiled a new website termed the ‘Kindle Cloud Reader’ which is essentially a portal to cloud based Kindle books, optimized for the iPad (via TechCrunch). This allows users to navigate to the site (http://read.amazon.com) using Safari on their iPad and read books that they have purchased in the Kindle format.
The new site essentially circumvents the subscription terms and conditions that were set by Apple which meant that the Kindle app on the iPad could no longer link to the Kindle Store as any purchases made in-app had to go via Apple’s own app retail system, entitling Apple to 30% of the cut. Amazon had previously changed the Kindle app to remove this functionality, but with the launch of this new cloud based web app, are once again taking on Apple’s iBookstore (whilst not breaking any rules).
The new site allows users to read any of the books that they purchased on Kindle and even purchase more material from within the site. It is described as being optimized for iPad, and certainly looks and feels like it is actually an app from the iOS app store rather than a site. One awesome feature is the local storage of books so that you don’t require a constant online connection to read which is a fantastic idea.
Give it a try now over at http://read.amazon.com.