If more of the rumors are to be believed, Apple is planning on releasing not just one, but three versions of an Apple branded television set in March 2012, according to Trip Chowdhry, an analyst via Global Equities Research (via AppleInsider). The three models apparently equate to three different screen sizes and therefore three price points.
“Chowdhry said the product that is most similar to Apple’s rumored HDTV is the Bose VideoWave, a 46-inch LCD HDTV with an integrated surround-sound speaker system….He said his “converged view” of data from various developers is “probably” 75 percent accurate, and that it will “probably” be launched in March of 2012, with developer sessions at the Worldwide Developers Conference in June.”
Financial analysts seem to have a real passion for Apple televisions, as another analyst, Gene Munster, frequently goes off on the same tangent regarding the launch of an Apple branded television set. Whether or not any credibility can be attached to these rumors is questionable as there has been no evidence, as yet, that Apple is working to release a television set into an already saturated market.
It has been suggested that Apple could incorporate many functions of the Apple TV into a television set in order to differentiate it from the competition, but with this report, it appears as if the focus could be on design, picture and sound quality. Additionally, the hockey puck Apple TV’s availability for $99 means that consumers would be less willing to shell out for similar features incorporated into a television set.