With the WWDC fast approaching, more talk from Piper Jaffray analyst Gene Munster regarding an Apple engineered television set has appeared once again. The analyst (via Business Insider) seems convinced that Apple is designing a television set that could potentially be previewed at WWDC and would could play a part in raising Apple’s stock value higher than it already is.
“We believe Apple’s entrance into a new product category, possibly televisions, will unlock new perceived value in the company, and thus the stock.”
This comes despite the fact that Munster seems to be one of the only people in the world who believe that Apple is working on this. While it seems like such a move wouldn’t be outside the realms of possibility, is it really a good idea for Apple to be entering an already saturated market? Additionally, there have been absolutely no leaks, rumors or hints that Apple is working on such a device. If they are, then they have managed to keep the secret better protected than either the iPhone or the iPad ever were.
The analyst believes that the new Apple television is one of the key reasons that Apple’s stock will go higher in 2011. While the stock increase is almost a given, the Apple branded television set is not. It would be extremely surprising if Apple did indeed introduce such a device this late in the game.