Just when you thought it was safe, it looks like another analyst has joined Piper Jaffray analyst Gene Munster in predicting the release of a television made by Apple (via AppleInsider). Analyst Brian White of Ticonderoga Securities (you’ll remember him as the chap who recently claimed that the iPhone 5 would have an NFC twist incorporated into it), has spoken out in favor of Apple releasing a television at some point in late 2012. Both analysts are obviously steadfast in their belief, but is that convincing enough?
The rumors of Apple releasing a TV have been going around for years and seemed to have gained some traction ever since Apple started releasing 27 inch displays. But this doesn’t necessarily mean that it would be a good idea for the company to release a television.
There are two primary reasons why it wouldn’t be a priority. The first is that the television market is already saturated with manufacturers who, to be honest, pretty much have all the bases covered. It’s not like the situation of Mac versus PC or even iPod versus other MP3 players. There’s a million competitors that Apple would have to deal with, despite being the most popular consumer electronics company in the world. There would certainly be a market for it but it’s not clear into which niche an Apple television would fit.
This then leads on to the second reason; how could Apple differentiate their own television from all the others out there. By display quality? Nope. With inbuilt technology? Nope. The puck sized Apple TV 2 takes care of that issue unobtrusively anyway, and the low price point means that consumers wouldn’t have to drop several hundred or even thousands of dollars for upgrades (although this probably doesn’t concern the Apple stockholders).
Previous rumors have suggested that Apple would be licensing the AirPlay technology to television manufacturers. As we pointed out earlier, would Apple be looking to do this if it gave away one of the key features that could be incorporated into their own branded television?
What is more likely is that Apple is looking to release a ‘Pro’ version of their Apple TV device rather than a television. How they would make this different from the current version is open for debate, but the recent focus on Apple gaming may provide a few clues…