It has been reported that Microsoft and Adobe CEOs have held a secret meeting, one of the prime topics being how the two companies can get together to topple Apple’s hold on the market (via the New York Times)
While some have speculated that this meeting was to discuss a potential Adobe takeover by Microsoft, this has been dismissed as rubbish. However, it has not been disputed that the two CEOs did actually meet and that they were considering some sort of mutually beneficial partnership that would make them both stronger and able to withstand the onslaught of ground breaking products emerging from Cupertino.
Given that the primary source of Apple’s recent success has been the iPad, the meeting is likely to have discussed the Microsoft tablet as well as potential serious competition for the iPhone. Adobe is certainly not going to give on Flash, despite what Steve Jobs would like, so a meeting with Microsoft could potentially indicate a partnership between the two companies that would enhance the damaged reputation of Flash in mobile devices.
Of course, they could have just been meeting up for coffee, doughnuts and a chinwag about golf. But whatever the topic of conversation was, talk of the Microsoft take over sent Adobe stock soaring.