Apple TV Delayed….Surprised?

Customers who pre-ordered the new Apple TV device with priority shipping have had their shipping costs refunded to their credit cards as Apple struggles to meet their self-imposed September deadline.

It’s not clear yet how long the delay is, or if indeed, any delay is actually in effect. The e-mail that Apple sent to customers notifying them of the refund was frustratingly vague.

“…when you placed your order you paid for upgraded shipping. Due to a delay, we may not have been able to meet our delivery commitment” (via AppleInsider).

Apple has a well-deserved reputation for managing the launch and delivery of new devices with an orchestral-type of precision and will frequently pre-ship orders to Fedex warehouses so that they are ready and guaranteed to be delivered on launch day.  The difference in this instance, is that Apple has never been specific on when the Apple TV will launch.  Steve Jobs simply said that the device would ship “within four weeks” giving an approximate deadline of 29th September.

However, given the fiasco with the white iPhone 4, who knows?

The good news is that this delay may simply reflect a high demand for the device with Apple unable to meet priority shipping times.  The new Apple TV may still ship in September as planned.

Sorry. Totally dropped the ball on this one and jinxed the launch date with the post a couple of days ago talking about the impending launch.  Same thing happened with the embattled white iPhone 4.

The good news however, is that MacMall are selling the AppleTV at $96 plus change.  That’s cheaper than Apple.  Click the link on the right to head on over there.

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