Certainly, the two companies have played relatively nicely over the past few years, but recently there have been a few ‘issues’ between the two companies. Referring of course, to the example of head honcho SJ berating Google at an internal Apple meeting.
Google is in the phone market. Google is in the search market (well, Google IS the fecking search market, aside from Bing of course). Google is developing its own OS. Google is in the TV market. Google, we assume, is shortly going to be releasing a home computer where your login page displays an Ad for a Lexus and chicken feed.
Apple on the other hand is entering the advertisement market with the recent launch of iAds. Why is Apple doing this? Because advertising is a multi-billion dollar industry which Apple wants a piece of. And Google won’t be happy with this.
But here’s the problem. Apple is a hardware manufacturer, first and foremost. We buy Apple because it is awesome and it works. It works well. I don’t buy Google stuff because I know SFA about it and going by most of their other products, it will be heavily laden with advertising. But I use Gmail. It’s awesome. But I get pissed off when I see advertisements targeted towards my e-mail conversations. It’s creepy. But it makes money for Google, which in turn enables them to give me Gmail, which makes me happy.
However, when it comes to Apple, I’m starting to worry. Is Apple now neglecting its hardware so that it can make money for its shareholders through Ad-based revenues? We already get assaulted with crappy Ads left and right when we’re using e-mail or surfing the web. Do we really need them in an area of our lives where we value our Ad-free sexy wonderness i.e. on our paid-for Apple devices? Is this revenue stream going to enable Apple to reduce prices while driving innovation and development? Is this what consumers’ want from a high-end tech manufacturer? And where do we go when our Apple devices are slowly overtaken by adverts?